Sunday, April 19, 2009

Box Office Results:17 Again

17 Again took the top spot this weekend, though it was off by about 10 million compared to Montana last week or the other recent tween/kiddie fare. While it technically is a win for first time leading man Zac Efron, it remains to be seen whether he can really open a film on his shoulders not based on his tween fanbase. The more adult movie State of Play managed to open up to a paltry 14 million, for a second place, good enough these days for the dying art of drama/thriller movies. Really I think the marketing for this film was lackluster and could have been better given the talent in it.

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